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RESEARCH

Axia College Case Study
Higher Education Brochure
Experiential Learning White Paper
Online EDUCA Keynote Recording

90% of Today’s Skills are Experiential

Robert Kelley at Carnegie-Mellon University shined a bright light on this accelerating evolution in a study conducted over the past 20 years. In a survey of several thousand knowledge workers, he asked a simple question: “What percentage of the knowledge you need to do your job is stored in your own mind?” In 1986, the average percentage was 75%. In 2008, 10 years after the rise of the Internet, that percentage dropped to 8-10%. This means that 90% of the skills needed by today’s knowledge workers are experiential.

Toolwire and Axia College: Working Together for Proven Results

The partnership between Axia College of University of Phoenix and Toolwire extends well beyond the classroom. Toolwire has proven itself to be more than just a technology partner, but a business partner that understands the challenges Axia College faces in acquiring and retaining top students. Working together Axia College and Toolwire Instructional Design staff co-created a series of six IT concentrations to appeal to a wide variety of interests for those focused on Information Technology. The combination of these six focused concentrations, built on the foundation of hands-on, remote experiential learning labs, has helped to bolster the Axia student experience and has lead to improved course completion and increased enrollments.

Course Completion:

  • Since launching the new Toolwire-enabled AAIT concentrations in 2008, course completion has risen 22%.

Student Engagement:

  • There seems to be a strong correlation between using the Toolwire labs and completing the AAIT courses – 79% of the AAIT students who complete the Toolwire-enabled courses spend more than 90 minutes in the labs.

Beyond the classroom, Toolwire has positioned itself as a true partner, seeking to learn Axia College’s business model and aid in their success. Through co-created internal training, Axia College enrollment counselors have been given the skills to better guide potential students to the best concentration for their interest and skill profile. The result is satisfied students and significant enrollment growth.

Co-created AAIT Experiential Learning Website:

Increased Lead Conversion:

  • Since partnering with Toolwire in 2006, the Axia AAIT enrollment conversion rate is up 176% overall and the Networking conversion rate is up 259% AAIT program demand has exceeded 40% Compounded Annual Growth since 2006.

Together Axia College and Toolwire are equipping students with the knowledge and skills they need to be successful today and in the future of our evolving economy!

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Toolwire has been a highly valued partner for many years. We can always rely on them to build very innovative Live Labs supporting our official curriculum. Their recent release of SmartLabs is a great example.
  • Bob Mosher
    Director of Microsoft Learning
    Microsoft